The same way you can leverage your competition to find the most profitable keywords, some of the easiest link building opportunities you will find will also come directly from your competitors. Finally, after you’ve created a new page and linked to other pages on your site, you have one more step to go. Now it’s time to update your older pages with links to your new page.

Essential On-Page SEO Factors

When you publish content that’s thoughtful, original, and genuinely helpful, it provides real value to searchers. “In turn, Google’s algorithm can and will continue to recommend the website as a valuable resource,” Gonzales explains. It’s also important to follow Google’s E-E-A-T guidelines (expertise, experience, authoritativeness, SEO Anomaly and trustworthiness).

• The concept of helpful content has taken center stage in SEO, emphasizing the creation of content that genuinely meets the needs and solves the problems of your audience.
• As part of the Search team, she enjoys creating content that helps you master SEO.
• It took Google until 2012 and the legendary Penguin update to wipe out low-quality links, and it has been trying to downgrade the importance of links since this time.

Best Practices for Preventing Duplicate Content

Guest posting was a great way to get backlinks a couple years back. Having links from sites that have been identified as a “Bad Neighbourhood” by Google will hurt your site. A link from a page that has hundreds of links to other sites is worth a lot less than a link from a page that only has a few links to other sites. These tags are essential to maintain the integrity of your own link profile and follow SEO best practices. Link velocity is a measurement of how many links you gain over time.

In today’s mobile-first world, ensuring your website is mobile-friendly is essential for ranking well. Google uses mobile-first indexing, meaning it primarily uses the mobile version of a website to determine its ranking. A website that is slow to load or difficult to navigate on mobile devices will have a harder time ranking well.

For example, queries such as “best coffee shop” are considered location-dependent and will deliver a map of results based on your location. Some product queries are served by location to surface local suppliers. Launched in 2022, Google’s helpful content system is focused on providing the best content to the user. Most likely, the number 200 originated as a PR attempt by Google to portray its algorithm as complex and having multi-factors. The only known citation of “200” is from a speech by Matt Cutts at PubCon in 2009.

Keyword optimization is probably the second-most important on-page SEO ranking factor after content. This would create unnecessarily long URLs, which are not good for SEO and neither for social media sharing. Each page should be optimized and contain a description of your content.